How to Start a Magazine in 6 Steps

Creating a magazine isn’t as hard as you think. I myself have launched several and successfully published them for many years. Make no mistake, it’s hard work, but if you can meet a few basic requirements, you’ll be able to start working on your magazine.

What are these few key requirements?

1) To do this, you need money – every start-up business needs capital, and magazines are no exception. How much you need a few hundred dollars will suffice (not counting the cost of printing) to release your first number on the street and/or in newsstands. For a more expensive, expected book, you’ll need thousands of dollars depending on the market you’re entering and the size you’ll reach right away. The key will be to teach the skills needed to publish and perform tasks on your own, instead of hiring a desk full of staff and payroll (I’ll talk about these skills in a minute, and in a minute, talking about money).

2) Equipment. At least a good computer where you can run a variety of necessary software (Adobe InDesign and at least Adobe Photoshop), a good SLR camera, such as the Nikon D50, which costs about 750 dollars, a phone and a reliable car.

3) Opportunity to sell. Large and small magazines will advertise, and your magazine is no different. I cannot stress enough the importance of having a solid sales strategy before embarking on this project. I’ll talk about sales later.

4) Creativity. You can not survive without giving your readers something new in an attractive package, and for this you need to be creative.

Step 1 – Develop structure

You probably have an idea of which magazine you want to publish, but based on that you need to build a basic structure. Carefully choose the name for your magazine, make sure you do not step on someone’s brand when searching in the database of American brands.

The domain name of your website is also a factor to consider when choosing a name. Look for open domains that match your magazine name as much as possible. You can use sudo-weird versions of domains for magazines such asĀ journalenameonline.comĀ or magazine-name.com. Register your domain and contact a web development company you want to work on on your journal’s new website. Personally, I like 22 Creative because they specialize in magazine sites. Your website doesn’t have to be great right away, it’s just something professional that clearly knows who you are and what your book is about – expect you to spend a few hundred to thousands of dollars here. However, the website is an important part of this process, do not ignore it.

Okay, do you have a name and a website for that now? Find out what to include in your first issue by writing an editorial review. It’s a nice title, but really just write down what you want to show, how many pages you want to spend on each post and how many pages for advertising you want to rank (depending on how many ads you want for your first release). How many pages should your journal contain? Two factors play a role in this regard. The first is the cost of printing a magazine, because, of course, to print a larger magazine is more expensive, and the second – how much editorial material you can or are going to release? You don’t need a 100-page book when you first stroll, so depending on what your competitors are doing, aim for about 50 pages for a local lifestyle magazine and more than 90 pages for a magazine. Which you plan to distribute in newsstands across the country.

Step 2 – Time to create content

Contrary to popular belief, you don’t need an army of “journalists” to publish your first issue. I’ve created content for hundreds of magazines myself or with the help of a handful of people, it’s not that hard.

Contrary to popular belief, you don’t need an army of “journalists” to publish your first issue. I’ve created content for hundreds of magazines myself or with the help of a handful of people, it’s not that hard.

Start at the first point of your editorial sketch. First, write your copy and be sure to follow the main editorial guidelines (Google is looking for a lot of help here). Ask your friends to read the text and get their honest opinion. Have you lost the attention of your readers at some point? Are your facts true? Do you have typos?

A picture is literally worth a thousand words. People like pictures, big colorful pictures and more. Determine how many photos you will need for the room and whether you will be able to take pictures yourself or you need to purchase/license them in a photo lounge. If you can pick them up yourself, go out and start clicking. Take clear photos and take a lot of them. You don’t want to go back and do something again because you didn’t take a picture. Also set up your camera to capture images at a resolution of 300 points per inch. Conventional low-resolution images don’t work and look pixelated in the final product – nothing looks more new than low-resolution photos in magazines. Keep in mind that if you have people in your photos, ask them to sign a “model permission” so you can use their image in your post. If you want to purchase an image on the photo website, be sure to purchase a 300 dpi image that is suitable for printing. Be prepared to pay $3 to $10 for each photo, if you come across a website that costs more, you will get an inflated price.

Once you’ve disabled the editorial, sleep and discuss it yourself. That’s nice? How many magazines have you all seen overflowing with the same tired ‘electronic’s features’ of the iPhone and stupid things that few people are interested in? A lot. You have to take a fresh look at things if you want to see numbers 2, 3, 54, etc.

Step 3. Start selling ads yesterday

New publishers often fall into the trap of focusing only on the creative side of the magazine, not on sales. As a freelance publisher, you have to wear both hats.

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