This man is not only a brilliant businessman, but he could have been a journalist if he wanted to be. You can also check out the B2B Growth podcast, where I was recently invited. For the promotion and sharing of your podcast, a lot depends Podcast interviews on the site where you upload it. For example, places like Soundcloud offer a robust set of built-in sharing options. You can share directly to Twitter, Facebook, and more, and you can embed the audio directly into your blog posts.
Transcriptions are the written version of your podcast’s audio and can be created through AI technology or a human transcriber. If you become obsessed with delivering sound clips, you will sound like a machine. The podcast format is slightly less formal than television or radio. You’re probably being heard through headphones, so you’re literally in the minds of your listeners.
Sharing and promoting your appearance makes a lot of sense. It helps spread the word and is good content that people may want to share. Look for multiple ways to promote it on your network. Also, define your main message when inviting a podcast.
We can tell when a suggested guest has no idea what our podcast is about. Give the host the respect that he has done some research on his podcast. You can refer to previous podcast guests and discuss how it naturally fits based on the topics they usually discuss.
Most people listen to podcasts with headphones — poor sound quality is not only distracting, but also uncomfortable. Therefore, having the right podcast equipment is not a pleasant thing to have, it is a must. One of the best things about podcasting is the intimate connection you build with your audience. These listeners will spend 30 minutes or more with you at any given time. In this day and age, when social media has reduced the attention span, that amount of attention is quite rare, allowing you to delve into topics. Remember, I said last week that we shouldn’t consider other podcasts to be competition.
This means listening to at least two full episodes of the podcast in advance. From there, familiarize yourself with each consistent segment of the program so you’re ready to participate. Can you motivate them to take the next step in your career, or do you have a real-world view of a niche industry? When you define your main message, you are laser-focused.
Almost all podcasts have an estimated recording time that they are trying to achieve. As a podcast guest, you actually want to tell good stories, but where possible, keep your answers powerful and tight. This gives the host airtime and allows them to ask more questions and move to their standard segments, etc. without falling short or having to rush the show. Increasingly, podcast hosts are asking their guests to complete a pre-show questionnaire to provide information and knowledge prior to recording. This is the same system used by talk show hosts in the “pre-interview” with producers.
There are many different reasons for this, including that it’s a good way to set up the podcast specifically for your audience. No one knows your listeners better than you do, and you know exactly what they want. Therefore, doing the groundwork and selecting the relevant parts of your guest’s bio will keep the audience engaged and interested from the start. Once you’ve sorted your guest and done some online research on their background and career, making a list of questions or talking points is always a good idea. If you have them scheduled, not only can you avoid awkward breaks, but they also keep the conversation on schedule.
However, one of the biggest podcast recommendations is to invest in a good microphone to improve sound quality. Once you’ve hosted your podcast, send an RSS feed. An RSS feed is a standardized way to syndicate content into podcast folders. A good host will always ask you where people can get more information about you.
Your audience plays an important role in the way you work as a host. After all, the end result is for them, not for you. Therefore, you need to take advantage of what they need most. A good podcast host should address the audience almost as if they were friends.