Right now, if you don’t have a website, people may wonder if you’re a legitimate business at all. A website is a powerful sales tool and allows you to address your customers’ concerns, give them the information they need to make a decision, and create compelling calls to action. Of course, you can keep putting ads in the Yellow Pages and expect word of mouth to generate on its own…
But if a business owner finds the right web designer, he/she can guide the process and explain the unknowns. Cost: Some entrepreneurs may think that it will cost a lot to develop a website. But there are actually a lot of great cheap, professional-looking options like WordPress. One of the most effective ways to build deeper relationships with existing customers and increase their lifetime value is through email marketing. Email marketing is also a great way to keep customers informed of changes and upcoming products, and to gather feedback. Verisign found that 88 percent of U.S. small businesses with a website agree that it has become easier for customers to find their business.
Now more than ever, your customers certainly expect to find more about your business on the internet. In fact, before making a purchase decision, consumers are very likely to research a product, A Dutch full service digital marketing agency even if it can be found and purchased at a nearby store. As reported by Verisign’s 2015 online survey, 77% of users believe that a website guarantees a more credible look for a business.
Your blog can also boost your local real estate SEO by focusing on keywords that help them rank for relevant local searches. If you don’t optimize your website for search engines using SEO, you have a much better chance of being found. One way to optimize your website for SEO is to include local keywords in your web content.
In addition, you can gain crucial insights into metrics such as geographic locations, your visitors’ devices, other websites that frequently browse websites, and more. These metrics allow you to build an accurate representation of your target user person. In addition, analytics offers companies the opportunity to generate more sales and increase website traffic due to its data-driven nature. Lead generation is a fundamental part of a potential customer’s journey to become a customer of your business. And decides they want to know more about the service or product you’re providing, they can do so in the blink of an eye, a win-win situation. It’s the place where you centralize all your business information and marketing messages.
A website is the perfect platform to showcase your services and give potential customers all the information they need to make a decision. It can include detailed descriptions, photos, videos, and even testimonials from satisfied customers. Also, having a website makes you look more professional and credible than companies that don’t have one.
Nearly 80% of consumers say they visit a small business website to find product and service information before physically visiting a business. Without a website, you have to drive your traffic to some sort of social media platform. People who click on an ad and land on a social media page are much less likely to trust businesses than those who land on a professional website. Here are two additional barriers that can prevent some small business owners from creating a website.
Google has revamped its algorithms to better serve users’ searches today, including rewarding sites that provide visitors with useful content and a good user experience. This means that if someone is looking for a product or service that your business offers, your website should appear in the search results, otherwise potential sales leads will be lost. A website is the best way to ensure that your small business is search engine friendly. Having a website makes you more likely to be found by potential customers searching online for the products or services you offer.